Think about the last time you went online to buy tickets to a baseball game or to see your favorite artist in concert. One moment, the tickets are $70. Dozens of fees and a mountain of service charges later, your ticket is now more than $100. So frustrating! In this scenario, opaque pricing doesn’t help anyone. Customers become irritated and might even throw their hands up and abandon their carts altogether. The ticket seller doesn’t benefit either, as customer trust is eroded, and possibly, the sale is abandoned. The same is true whether we’re discussing a sporting event or the freight market. Price obfuscation in the logistics industry is detrimental not only to shippers but also to carriers and other partners. Instead, transparent pricing is key to ensuring shippers, carriers, brokers, and 3PLs understand the full cost of a service, and that everyone is on the same page when pricing a service. Defining Price Obfuscation in the Freight Market While price … [Read more...] about “The” Price vs. “A” Price: Why Price Obfuscation is Bad for Everyone, Including the Freight Market
Join Us at the Hats Off Happy Hour at the Dragon Room at Kembara at TIA Capital Ideas 2024
We’ll have wine, cold beer, and appetizers ready for you after the Exhibition Hall Grand Opening (Grand Canyon Ballroom) shuts down for the night at 7 & be happy to show you how our tools make it easier to win bids. To learn how peerless pricing can transform your transportation operations, join Farelanes and major industry leaders at our Hats Off Happy Hour: Register today to secure your place at our Hats Off Happy Hour. Great drinks, great people, great pricing. Sign up now! … [Read more...] about Join Us at the Hats Off Happy Hour at the Dragon Room at Kembara at TIA Capital Ideas 2024
TIA Conference 2024: Everything You Need to Know About the TIA Capital Ideas Conference
As the transportation industry prepares for the Transportation Intermediaries Association’s annual conference, we’re providing attendees with everything they need to know to make the most of their time at TIA Phoenix. This article explores the TIA, the history of their industry-spanning annual conference, and why TIA 2024 is a must-add trucking event for leaders in a highly dynamic moment for the global transportation industry. /more Meet the Host: What is the TIA? As with any good party, it’s important to know your host. So, who is the TIA? Founded in 1978, the Transportation Intermediaries Association is a professional industry for businesses and professionals involved in third-party logistics. Through their services, TIA aims to provide members with access to resources, education, industry information, advocacy, and connections to bolster ethics, profits, and business in the growing 3PL sector. The annual TIA Capital Ideas Conference provides an opportunity for … [Read more...] about TIA Conference 2024: Everything You Need to Know About the TIA Capital Ideas Conference
Thursday night at TIA – Farelanes is here to help with free food, drinks, and a salve for your market woes
If you would like to learn how Farelanes helps brokers win more freight, bicker less with truckers over rates, and ultimately accelerate the velocity and volume of their money-making loads -- then please join us in Phoenix at Kembara 4/11 for a couple of drinks and a bite to eat. We'll have wine, cold beer, and appetizers ready for you after the Exhibition Hall Grand Opening (Grand Canyon Ballroom) shuts down for the night at 7 & be happy to show you how our tools make it easier to win bids. With Farelanes, Brokers have the power to set ask prices with confidence anytime, scenario, lane, or trailer type. Whether you have all the time in the world or none at all, we are confident that Farelanes is providing the most prescient and transparent freight rate data the market has ever seen. Free beer, wine, and apps will be provided by Farelanes until we hit our limit - so register now to reserve your spot and the solution for your Happy Hour needs on Thursday April 11 in … [Read more...] about Thursday night at TIA – Farelanes is here to help with free food, drinks, and a salve for your market woes
