Convoy was one of those ‘70s flicks capitalizing on the public’s newfound obsession with CB radios, and the romance appeal of long-distance trucking. But the trucking business is nothing like the movies. One company created to ‘disrupt’ the industry was Convoy, an outfit valued at over 3.8 billion dollars, with aspirations to remake freight as we know it. Didn’t work. They went bankrupt last week, leaving a trail of broken promises, unpaid carriers, and disillusioned brokers. Read this insightful article, which spells out how it all started, how it ended, and why it was doomed to failure:

Convoy’s collapse: Was the tech worth the hype?