We’ve been addressing different parts of the same freight finance challenges for years. We talk about collaboration, but we’ve never moved with purpose. That changes now.
“Are you Disruption ON or Disruption OFF?” This provocative question from Terry Jones, founder of Travelocity and Kayak, forces us to decide: do we chase abrupt upheaval—or guide strategic, sustainable change?
The Case for Evolution Over Revolution
The freight finance industry isn’t flipping a switch. It is adapting to electric and autonomous vehicles reshaping fleets, Gen Z’s demand for instant visibility and digital integration, regulatory reforms at local, national, and international levels, and breakthrough technologies unlocking new efficiencies. These shifts require coordination, not chaos. Evolution lets us build on existing strengths while embracing innovation.
Lessons From Airline Tiers
The airline industry has long operated with clearly defined service levels: budget carriers focusing on cost-efficiency, mid-market lines balancing value and amenities, and premium operators delivering full-service experiences. Each tier meets distinct customer needs. Freight finance is following a similar trajectory—specializing around value, speed, visibility, and resilience.
Project Justice League: Purposeful Collaboration
Recent movements by major players have underscored a consolidation-first mindset that prioritizes control over true innovation. Project Justice League is our answer. This coalition of nearly 100 specialty finance and technology providers brings together defined roles in onboarding, credit scoring, risk intelligence, carrier technology, fuel cards, transportation management systems, payments, AI automation, and receivables. We’re not asking anyone to give up their identity. We’re aligning strategy, coordinating integrations, and sharing a vision that lets all members thrive together.
The Flywheel Effect
By connecting now, we create something the giants can’t replicate: a true flywheel. Clients enter through any one of us and are seamlessly introduced to the rest, with every integration strengthening relationships and enriching a verified digital record. Alone, we risk being absorbed; together, we form the only independent network built on interoperability, integrity, and shared growth.
Structured Coordination
We’re mapping existing solutions and identifying gaps, referring business across the network, aligning integrations for maximum client impact, and establishing ourselves as the trusted operating standard for capital providers. This isn’t about dependencies; it’s about resilience. If one member shifts course, the network stands firm.
Farelanes and Our Trusted Partner
At the heart of this coalition is Farelanes, powering modular, scalable capabilities with Farelogics and FareAI. We stand alongside trusted partner FactorEVO, providing the operating layer that ties everything together—ensuring agility, secure data paths, and an unwavering focus on client trust.
Together, we’re redefining freight finance. Join us in building an industry driven by collaboration, innovation, and shared success.